BoxCentric
A training environment with strength and structure.
Khobar, Saudi Arabia
Fitness & Combat Sports
A London-founded, with its first Saudi location opening in Khobar, fitness and combat sports concept combining boxing and martial arts with strength, conditioning and wellbeing.
The CLIENTOne environment. Different modes of training.
The interior needed to translate BoxCentric's established identity into a distinctive Saudi location while supporting several forms of training across two levels.
Dedicated boxing and UFC rings, martial arts areas, strength and conditioning zones, reception, social spaces and supporting facilities each required their own functional identity without disconnecting from the wider environment.
THE CHALLENGERaw energy, considered through detail.
Industrial materials are balanced with warm wood finishes, black metalwork and distinctive lighting.
Clearly defined training and hospitality zones create structure throughout the project while allowing the intensity of the training environment to remain visible.
THE OUTCOME
